To face the digital challenge, specialists have spoken out in favor of strengthening the collaborative work of public media.
Carolina Lopez Hidalgo
It is difficult to talk about digital convergence in public media due to the obsolescence of technological infrastructure, a situation that will marginalize media that do not have enough resources to update themselves, specialists agreed at the time. of the second day of the forum. “The light is the message? Public media in times of pandemic”, organized by the Inés Amor Chair in Cultural Management of the National Autonomous University of Mexico.
The pandemic has completely closed analog society, today the future of public media will be due to its digital updating to avoid the marginalization of these spaces, he assured. Lidia camacho, general manager of educational television in the speech called Technological convergence Do androids dream of digital sheep?
“I think it is very difficult to talk about digital convergence in public media when we are still debating the obsolescence of technological infrastructures ”.
“This convergence allows us to advance knowledge. Evolve as a society to provide better services and if that doesn’t happen the public media will be more marginalized. “
For its part, Salma jalife, a computer engineer and a master of science in telecommunications, said there is a need for public media to recognize their strengths and weaknesses to create new financial and working synergies.
He added that emotional intelligence, this ability to perceive, express, understand and manage emotions can be used by public media to better convey the message to audiences such as Indigenous communities.
“Public media should not be afraid to venture into other media, they should become Internet service providers, use this channel to communicate both ways and subsist in a collaborative and cost-effective manner, forming national alliances and international.“
For Telecom Industry Analyst, President and Founder of Digital Policy & Law Group, Jorge Fernando Negrete, collaborative work can be an opportunity to resolve certain economic shortcomings and to strengthen the development of public media.
“Public media don’t have to get small or merge, but they have to work more with each other. The state-run news agency is expected to co-produce news reports with Radio Educación or IMER. There are extraordinary alternatives to be able to jump, despite the bureaucracy and the question of money, in a technological world which allows to rediscover the old methods and the history of the separate public media without having to work ”.
Likewise, he stressed the need to create policies that protect the work of public media.
“The budget issue is very serious. If you take money from the public media, you prevent efforts to generate a level of connectivity and design of new products and services related to technological change from stopping, that’s a problem that on the side. government has to do with something. what we call digital leadership ”.
Lidia camacho, also a former director of Radio Educación and the National Music Library, warned that the challenges of the job are to create more and better digital skills and competences for current and future generations.
“This pandemic has completely shut down analogue society and today we can say more than ever that the 21st century will be digital or that it will not be, as we have seen, because those who were able to navigate the rough seas of the pandemic and moving forward have been precisely the companies.Institutions and individuals with digital skills and competences and if we fail to deliver digital skills and competences to current and future generations, for me they will be the victims of the greatest marginalization we have experienced so far and by extension the same can tell what is happening in public media“
Finally, the meeting moderator and director of Channel 11, Ivan Trujillo, He assured that one of the challenges of this digital age is the storage and protection of audiovisual heritage.
“In audiovisual preservation, it takes a lot of memory to store. From my point of view we are in the hands of those who control and tell you how you are going to save the footage and if you don’t save it like they say you lose it because every three years they update the systems which, if you don’t pay, you lose your information, like floor rights ”.
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