The pandemic has become an unprecedented opportunity to reposition the public media and they have succeeded in setting up a channel of truthful information supported by credibility, say the specialists of the forum “The medium… is that the message? Public media during a pandemic.
By Juan Carlos Valdés
The public media have an unbeatable opportunity in the face of the health crisis, said specialists gathered at the first table Government media, state media or public media? , in the forum “The light is the message? The public media during a pandemic ”, organized by the Inés amor Chair of Cultural Management of the National Autonomous University of Mexico.
Jorge Bravo, President of the Mexican Association for the Right to Information and President of the Citizens’ Council of the Mexican Radio InstituteHe stressed that public media should be the closest thing to universities in terms of training professionals and creating new guidelines for the public.
“I think they are the public media the most sensitive spaces, it takes a lot to work but you must include everyone, not just women. It may be politically incorrect but the real vulnerable sector of a society are children And it is precisely the children who need to be treated the most, who will be informed, at what time we will tell them and how we will tell them.
He stressed that to offer the social service that corresponds to them, in these times of pandemic, public media must challenge official discourse and bring them together to offer valuable information to society.
“The pandemic has created an unparalleled opportunity for public media to fulfill their social function. With what we really expect from a means of communication that guarantees freedom of expression and give valuable information to a company. This implies that the public media must question the official rhetoric about the pandemic which did not necessarily happen. This is where everything we know about the pandemic comes from, this is an official version and public media will need to verify and enrich this official version ”.
Regarding the independence of the Spanish public media Daniel Martín-Pena, President of the Association of University Radio of Spain and President of the International university network, network of networks,said that achieve independence it’s very difficult but the the success of public media depends on it.
“I think it’s very difficult become independent of powers, but the success of a public media lies precisely in the attempt to reach levels which are sometimes inaccessible but which we must pursue and which we want to control because there is significant power to control messages that citizens receive, when in reality this medium must come from citizens, is created for citizens“.
An important element to aspire to this independence, he stressed, is that the advisory councils that compose them become Executive advice so that they are not just an ornament.
“Public media workers are not represented by their media, that’s a real problem. So I believe that these advisory councils should integrate part of this body of workers, journalists and communicators and no doubt the public. The public must be empowered by this representation in these councils whose success will be to pass from council to executive, I understand that this is the key to the problem, ”he added.
Alma Rosa Alva de la Selva, researcher at the Faculty of Political and Social Sciences of the National Autonomous University of Mexico and member of the National System of Researchers, stressed that the ideal of a public media lies in its plurality and in his Defend freedom of expression.
“That citizens are integrated into their internal structures means that they are media more sensitive to what is happening in society, social movements, social concerns and then they should also be closely related to these realities, to the complex issues that exist in this 21st century world and keep them present in your content all the time and also to approach their languages, their ways of understanding the world. It is part of his vision of cultural diversity which is also fundamental in its structure and in its conception ”.
Alma Rosa Alva de la Selva
He added that in Mexico, unfortunately, the public media lived financially asphyxiated for decades and this greatly limits its development.
“The calls public mediaUntil now, the educational and cultural media, in this diversification that they have, have suffered financial suffocation for decades by a state policy which privileged the commercial scheme and which knowingly left the media to non-profit in a situation of financial crash. Then that should be changed.
Alma Rosa Alva de la Selva
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